Traffic Safety Store

Synchnorized Strategies for eCommerce Growth

Traffic Safety Store™ was already doing a great job servicing the customers that found him on the web – fast shipping, superior customer service, and great products – but they were struggling to gain traction in organic search and paying a fortune to maintain traffic with paid search advertising. They brought in the atomni ® eCommerce consulting team for insight into how to improve online visibility through organic search, and Google Adwords Certified experts to optimize their PPC advertising.

Replace Expenses with Investments

Using the atomni® Web Best Practices Audit™, atomni developed an action plan to improve Traffic Safety Store™’s organic traffic for transaction-driving keywords. The plan was a long term strategy to iteratively improve and maintain Traffic Safety Store™’s search ranking for the keywords that drive sales while developing the intellectual property and brand itself. The idea was not to rent a billboard, but instead invest in sustainable business assets.

atomni’s Adwords Certified online advertising specialists organized Traffic Safety Store’s ad campaigns and ad groups, refined the keywords that the Traffic Safety Store™ was bidding on, and tightly managed the bid strategy to decrease overall costs while driving more qualified, transaction-driving traffic.

Great Foundation evolves into a Stellar Launch Pad

Since implementing atomni® Web Best Practice Audit™ strategies for online visibility, Traffic Safety Store™’s monthly organic search traffic grew from 67.74% in only three (3) months, with monthly revenue from organic search growing 97.43% in the same time period.

Atomni’s online advertising specialists were able to bring down Google Adwords costs significantly. In 2009 & 2010 the Traffic Safety Store averaged well over $25,000 per month on online advertising. In 2011, Adwords costs have been reduced to less than $11,500 per month, saving the company over 54% of their advertising budget. Total online revenue has grown more than 350% since Traffic Safety Store engaged atomni.